Explore the research and thinking behind ProRata Attribution. The white paper sets out the method and economics, while Citations Aren’t Enough examines the need for measurable contribution. The methodology page explains the approach and shows how contribution differs from citation counts.
Why quality content needs a sustainable economic model, and how output-based attribution can measure contribution.
Bill Gross · October 10, 2025 · HTML and original 10-page PDF
Read the methodology summaryWhy visibility is not value recognition, and why transparency needs to be inspectable.
Explore the argumentAn editorial summary based on the supplied brief. The full article is pending supply.
Approved coverage links and press assets will be added after verification. For a press inquiry, contact ProRata.
Contact ProRataThe full white paper is available in HTML and as the original 10-page PDF. The Citations Aren’t Enough summary is based on the supplied website brief; the full article is pending supply.
A citation points to a source. The How It Works page shows how claim-level evidence measures each source’s contribution, even when citation counts are equal.