Make content use transparent across your AI platform.
How can AI platforms use attribution to support trust and compliance?
ProRata Attribution helps generative AI platforms build end-user trust by connecting generative answers to the source material behind them. Platforms can also understand how sources contribute to their answers. Claim-level evidence and proportional contribution records support transparent relationships with rights holders, inform licensing and compensation discussions, and give governance teams evidence for reviewing content use as regulatory requirements evolve.
Content-use decisions need a consistent evidence trail.
Generative AI platforms bring together content from many sources while expectations around transparency, rights, and regulation continue to change. ProRata makes the relationship between generated claims and sources inspectable, giving end users a way to examine where an answer came from and platform teams and rights holders a shared basis for review.
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Attribution by ProRataInteractive example
What could you examine?
Understand source contribution
Trace generated claims to source passages and examine contribution at the article and publisher levels.
Support rights-holder relationships
Use proportional contribution evidence to inform licensing discussions and enable fair, transparent compensation under agreed commercial terms.
Inform compliance review
Provide content-use evidence to teams responsible for governance and evolving regulatory requirements, with scope established for your platform.
Attribution supplies evidence for licensing, governance, and compliance review. Applicable obligations and compliance decisions are determined by your legal and compliance teams.
What does your platform need to demonstrate about content use?
Tell us about your generated outputs, sources, and the questions your governance team or content partners need to answer. We can explore where contribution measurement and source verification would fit your platform.
Learn moreFAQ
Can attribution help with changing content-use regulation?
It provides inspectable records of source support and proportional contribution that can inform regulatory and governance review. Your legal and compliance teams determine the applicable obligations and what evidence is required.
Does attribution certify legal compliance?
ProRata provides attribution evidence for review. Legal and regulatory compliance depends on the platform, its content rights, its practices, and the applicable rules.
How can attribution support compensation?
Contribution records provide a measurement basis for discussions with creators, publishers, and other rights holders. Rights, licenses, and commercial agreements determine payment terms.
Does this require a particular generative AI model?
The method evaluates generated output and is model-independent. Supported models, source corpora, and workflows are established with your team.
Can we begin with existing responses?
An initial evaluation can examine logged responses in an offline batch, with retrieved excerpts and metadata where available. The team agrees scope and data-handling requirements before any content is shared.
How can we learn more about ProRata Attribution?
Tell us about your organization and what you want to understand about AI content use. Our team can discuss how attribution could support your content, review process, or platform.