“Ads on the open web must evolve to meet the new user experiences that AI platforms offer. ProRata is the first to harness the power of AI and large language models to make ads more relevant and useful to our readers—and better performing for our partners.”
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Mark Howard
Chief Operating Officer
TIME
“ProRata Ads will support ADWEEK’s push to offer “content as a service”: sponsored content that does not just speak to audiences—but speaks with them, drives deeper insights, and better outcomes for our partners.”
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Will Lee
Chief Executive Officer
ADWEEK
“As an investor in ProRata.ai, we are delighted to join the first wave of news publishers to pilot ProRata Ads, and we are excited to assist in developing this creative product from the ground up. We have a pivotal role to play in building the next generation of intelligent advertising products that create meaningful value for our audience and partners.”
Rich Caccappolo
Chief Executive Officer
dmg media
“Diversifying and expanding offerings for local advertisers is a key Pillar strategy at Lee. Prorata’s innovative solution driving contextually relevant ads in real time is a game changer for local advertisers.”
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Kevin Mowbray
Chief Executive Officer
Lee Enterprises
“We’re pleased to partner with ProRata to pilot ProRata Ads on our digital platforms. This collaboration allows us to integrate more relevant advertising within our editorial content, enhancing the experience for both our brand partners and readers.”
Michael Schneider
Chief Revenue Officer
Fortune
“Our clients are looking for every edge to reach their target customers more effectively. ProRata Ads is the first to use the latest breakthroughs in large language models and AI to deliver that advantage to advertisers. We’re excited to introduce our clients to this new technology platform.”
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Kerry Tucker
Co-President
Virtue
“For the last decade digital advertising has been stuck in a loop—optimizing the same old mechanics without evolving. The shift to a dynamic new, prompt-led context changes that. It is a powerful new canvas for brands and realizes the promise of AI in a fair and meaningful way.”
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Mark Eaves
Founder
Gravity Road
Performance marketing will never be the same
ProRata Ads places the prompt at the center of campaign execution. Instead of relying on static keywords, upload your entire creative brief. ProRata Ads can deeply understand your brand, your campaign, and the context of the page—delivering ads perfectly aligned with viewer interests.
The first agentic AI digital ad platform for the open web
Powered by LLM agents that handle planning, curation, creative optimization, and brand safety, ProRata Ads can place and refine hyper-relevant ads in real-time across a growing network of AI search engines and digital media properties. At the core of the system are breakthroughs in mass customization that enable an unprecedented level of adaptability and precision.
Creative agents
Dynamically adjust text and images to match surrounding content
Planning agents
Optimize and tune campaigns to meet objectives
Curation agents
Determine the best placements for each ad
Brand safety agents
Ensure ads do not appear alongside misaligned content
Control semantic relevance to control your reach
ProRata Ads allows you to control the precise level of semantic relevance for your campaign. Tighten it up to make sure your ads appear only in highly relevant content—or loosen it to expand your reach.
A network of AI search engines and digital publishers
ProRata Ads are designed to run across a network of digital properties. The platform is debuting on Gist.ai, ProRata’s AI search engine. In addition, members of our network of hundreds of premium publications will be piloting ProRata Ads on their own platforms.
See ProRata Ads live on Gist.ai
A message from our founder
ProRata Ads were invented by Bill Gross, the inventor of the paid keyword model that underlies today’s search industry. See his vision for Paid Search 2.0.
Hear from our supporters
The keyword is dead. Long live the prompt.
Keywords have been the backbone of search advertising for 20+ years. But with generative AI, it’s now the age of the prompt.
Meet ProRata Ads, an agentic AI ad platform that harnesses the capabilities of LLM-powered agents to deliver hyper-relevant ads within AI search results and digital media content.
