The future of information is being rewritten in real time. AI is reshaping how people search, learn, and share knowledge. At ProRata, we believe that the future must be built on transparency, proportional attribution, and sustainable economics for the people who create the world’s information.
This blog will be our open notebook. We’ll share updates on what we’re building, the partners we’re working with, and the industry challenges we think deserve urgent attention. Some posts will be technical, others will take a step back to examine the shifting media landscape, from the crisis in journalism to new opportunities for innovation.
We may also highlight how clients are using our Gist suite of AI monetization tools to keep audiences engaged on their own sites and introduce the people behind our technology. Expect both the big picture and the fine print.
If you are a publisher, technologist, or AI policy thinker, we hope you’ll read, question, and challenge us. And if you want to collaborate, whether through partnerships, ads, or shared ideas, please get in touch.
The generative AI era is just beginning. Let’s make sure the story is told, and credited, with care.
The ProRata team
