ProRata.ai
We build AI-powered search, advertising, and attribution solutions grounded in respect for content.
AI-powered search
Gist Answers: custom AI search engines
Give your site an AI search engine tailored to your content and enhanced by a library of over 700 trusted publications.
Smart ads in AI answers
Gist Ads: the premium AI ad network
Place native ads in AI answers to reach consumers in the moment of discovery.
Attribution-as-a-service
Gist Attribution: AI content attribution for revenue sharing
Measure the sources of content used by AI platforms. Enables revenue sharing on a pay-per-use basis.
The problem
By scraping copyrighted material without compensation, AI poses an existential threat to content creators.
Content creators aren’t getting credit for their work
Content creators aren’t sharing in the financial upside of Gen AI
Publishers are seeing a major reduction in traffic
The solution
To thrive, content owners need to be paid the full value of their work every time it’s used.
Content creators must give permission for their work to be used
Content creators must receive a fair share of the revenue their work generates
Content creators must receive recognition, not be hidden from view
The technology
To enable fair credit and compensation, Gist Attribution uses proprietary technology to unpack AI answers and measure the relative value of contributing source material.
Identifies and ranks the value of all contributing sources to an AI answer
Enables permission-based revenue share business models based on outputs, not inputs
Our vision
“Our goal is nothing less than making sure that there is a thriving ecosystem of creators, businesses, and consumers that benefit from the emerging world of zero-click search.”
Bill Gross
Founder & CEO
Davos
Gist Ads
Fortune Brainstorm AI
DLD
In the news
Our partners & supporters
Over 700 content partners—and growing fast.
Hundreds of content partners from around the world support our mission for fair credit and compensation. More are joining every day.
Trusted by media titans
We’re honored for the support of industry leaders in journalism, music, science, business, and more.
“We are encouraged to see new entrepreneurial innovation set into motion in the Generative AI space guided by objectives that align with our own vision of how this revolutionary technology can be used ethically and positively while rewarding human creativity.”
Sir Lucian Grainge
Chairman and CEO
Universal Music Group
“ProRata is working to solve one of the most important issues in AI: how can LLMs properly credit and compensate the publishers of the work they depend on.”
Nicholas Thompson
CEO
The Atlantic
“We are encouraged by ProRata’s commitment to fair attribution and compensation for news publishers and content owners, and we look forward to collaborating with their team to develop and refine their platform.”
Jan Bayer
President News Media USA & Deputy CEO
Axel Springer
“Fortune looks forward to exploring work with ProRata because we believe they place a high priority on proper attribution and compensation for quality content.”
Anastasia Nyrkovskaya
CEO
Fortune
Are you a publisher or creator?
Join the 700+ publications and content creators that have partnered with us.
We share 50% of revenues with our content partners
We only use licensed content—no scraping without consent
We let you see how your content turns up in AI searches
We help promote traffic back to original content sources
